Models on the Move II

It’s been a really busy few months here at the Agency, with our talents booked throughout the Summer and Fall season. With all the hustle and bustle, we didn’t have time to tell you about all of the incredible projects that we’ve been working on behind the scenes!

From international campaigns to winning content creation, it’s been nothing but GO, GO, GO — and we wouldn’t want it any other way! So, we felt that we were long overdue for the second instalment of our ‘Models on the Move’ series.

Buckle up, it’s a good one!

Lennon Courtney x Kilkenny Design

We have always been huge fans of the Lennon-Courtney duo since the beginning of their fashionable careers, so it was an absolute pleasure for UMM to be part of this new chapter of their creations!

Our top models Candice and Sydney were chosen to be the faces of their new campaign for the Kilkenny group, and if you also want to nab some of these sensational looks — you’re not alone!

Explore all of these gorgeous looks online (go on - treat yourself!).

RTE Today Show

The 12th series of Ireland’s most popular and highest-rated afternoon show ‘The Today Show’ is back on our screens and Upfront Models are delighted to be part of yet another wonderful season of style!

With Agency Boss Orla Diffily a regular on the show, our Upfront Girls are delighted to be working with the talented stylists on set to showcase a wonderful selection of Irish retailers, boutiques and designers.

Sheena’s Boutique Campaign

Upfront Models Paula, Ewa, Naoimh and Tatiane in the new Fall Campaign for Sheenas Boutique

Independent boutiques and retailers are the backbone of our fashion economy, so it is a pleasure to work on exciting new and fresh campaigns for e-commerce and national print and TV campaigns.

Our talents have been booked by Sheena’s Boutique for a number of new season campaigns and we absolutely ADORED the Fall campaign produced by Hype Digital and featuring Paula, Tatiane, Naoimh and Ewa.

Oh Molly

Another iconic Irish brand we can’t get enough of? Oh Molly.

Our Upfront Girl Silvia was styled for their Autumn campaign by the brilliant Chloe Markham.

Hope & Ivy x Love Cherish Launch

We love a launch party — especially when it’s as stylish as this one!

One of our fashion highlights of the summer had to be the exclusive launch of Hope & Ivy at Love Cherish in the luxurious setting of Hayfield Manor in Cork.

The looks were showcased by our very own Upfront Models Sydney, Tulasi, Tara and Christine, with the show hosted by the one & only Vogue Williams.

Congratulations to Wonderwoman Maeve Dennehy and her team on producing such an incredible show, which were all delighted to be a part of!

Vanilla Campaign

With all these incredible campaigns and launches, we suspect your shopping basket may be looking a little full!

However, we can’t apologise for tempting you with the incredible new collection from Vanilla Boutique in Fermoy. Our gorgeous Upfront Girl Elvira stunned in this stellar shoot, and we can’t wait to nab a few of the piece for ourselves!

Paco Boutique Campaign

It’s officially cosy season and with this incredible selection from our forever favorites Paco Boutique — it’s time to stock up!

We’ve been delighted to work with top Irish retailer Paco Boutique for the past decade, as this brand truly has something for everyone — with sizes 8 to 22.

Our Upfront Girls Sydney, Janine, Anne, Tara and Jordan have all featured in recent campaigns styled by creative director, Hailey O’Sullivan.

Launch of Sinead Keary the Label at Brown Thomas Cork

Another launch that we simply can’t wait to get our hands on!

Our gorgeous Upfront Model Tulasi showcased some of the incredible creations from ‘Sinead Keary The Label’ at the official launch of the pop-up in Brown Thomas in Cork. We were delighted to be a part of this fashionable & family affair, with make-up by Sinead’s equally talented sister Sarah Keary.

The Woollen Market

Would it be cosy season without the perfect jumper? Our Upfront Models Dave & Janine got their pick of the litter with their latest shoot at ‘The Woollen Market’.

As always, we love working with Ronan & the team - and we always come away with more for our Christmas list.

Upfront Goes International!

Over the past few months, we have worked with US, Canadian, Indian and European brands who have shot their latest campaigns in Ireland.

This has been incredibly exciting as our talents get to work with artists from all over the world, expanding our creative expertise with every shoot & opportunity.

Not only does UMM provide models, but we have also sourced winning talents across the creative industry. From hair and make-up artists to stunning locations — we really are the full package.

“UMM is much more than a model agency and we aim to provide a full service in terms of production requirements to brands wishing to shoot campaigns in Ireland,” says Orla Diffily, Agency Owner of Upfront Model Management.

“In addition to the amazing talents we are so proud to represent, we also organise hair and make-up artists, stylists, location scouting, venues and , DOPs, photographers and vidoegraphers and full sound and lighting production if required. Upfront Model Management has worked in both New York, London and mainland Europe producing shows and shoots in the past, so it is wonderful to have the opportunity to work with international creatives and brands at home in Ireland.

With all of these creative endeavours on the go, we truly can’t wait to share what we have been working on as we come into the fun festive season!

Until Next Time,

UMM x


Orla Diffily

Style, Shoots, Shows, Leaves

https://www.orladiffily.eu
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